A new experience in publication work

I got the chance to collaborate with a talented pool of artists and design visuals for BOBLAND Magazine’s editorial, website, and social media presence.

Taking on a publication role quickly became a proactive challenge as a designer where I was able to apply spatial design and creative thinking into an editorial.

Given a different realm to architecture, BOBLAND helped me develop a new perspective and cadence to storytelling — allowing me to embrace the whimsical and bold nature of the staff.

Chapter No. 2: The New Americana

The New Americana: Football Diva Edition

Capturing social media presence through visual campaigns

Using quick motion to graphically visualize striking imagery, BOBLAND’s social media campaign encapsulates The New Americana’s loud, sharp nature.

In a world of censorship, it is sometimes hard to fully “express” — that is, of course, not a holdback for BOBLAND. The staff advocates an emblem of no fear against its competitors through personal articles of their experiences in the fashion industry. Dialogue on what makes the staff so unique shows the emotional rawness of the behind-the-scenes.

Personalizing the magazine through raw moments

“The New Americana defines the imagery, objects, fashion, and concepts that will be associated with my generation of Americans.”

— BOB, Creative Director of BOBLAND

Showing what it is to be youthful embodies the image of BOBLAND. Coming together as a group, they are in-charge of all things "us" and what it means to be young. [Photo by: IRIS, BOBLAND Photographer]

Boldness can sometimes mean peculiar choices for BOBLAND as it "captures the audience, leaving them with various questions." [Photo by: IRIS, BOBLAND Photographer]

As a message to their youth, their new issue reminisces their world before social media when YouTube was nothing but a stem peeping in a garden, fast forwarding to its recent world of mass influence.

"Grungy and raw" -- that's exactly what the creative director envisioned for this new issue. The magazine takes on a visual style of roughness in their identity, drawing back to the theme of the editorial.

Acting as a true American staple, BOBLAND creates symbols of nostalgic America tying to the staff's memories of childhood objects.

Music holds a deep connection to the BOBLAND staff. With a playlist selection from the team, they create the ultimate setlist for "their concert" taking it back a decade.

BOBLAND Web: WIP

A canvas for BOBLAND’s story & platform to grow engagement

Developing a visual image for BOBLAND became a mission to encapsulate their energy through an interactive interface. With a colorful palette, loud font, and fun play of icons, the pages create a liveliness to compliment the fluidity of BOBLAND’s aesthetic.